For KBomb, a pan-Asian noodle launch aimed at the Indian audience, we wanted to capture the intense flavor explosion that happens with every bite. The tagline “Dimaag Sluruuuppp Gaya” was the perfect fit, playfully conveying how these noodles would hit your tastebuds with a bang. The visual direction followed suit with a bold, category-breaking design that felt fresh, youthful, and full of energy. We made sure that the design was platform-friendly, ensuring it worked seamlessly across various channels to amplify the campaign and get the word out in the most fun way possible.