For the Flipkart Big Sale of Small Things, we set out to show that sometimes, the smaller things in life pack the biggest punch. We created a hyper-exaggerated, comedic film highlighting how tiny fashion, beauty, and home decor items can make a massive impact. The visuals played up the humour of “small things” in an oversized way, while a clever logo unit tied it all together, reinforcing that big impact can come in small packages.