For Too Yumm’s launch of their new Spicy and Icy Chips, we embraced the delicious confusion that comes with the unique combination of flavors. The campaign revolved around the fun question, “Yeh Icy Hai ki Spicy Hai?” capturing the moment of tastebud confusion as you bite into the chips. Bollywood star Varun Dhawan brought the campaign to life with two dynamic DVCs that showcased his playful reaction to the flavor twist. We also created eye-catching KVs for outdoor and print to keep the excitement going across all platforms. It was all about celebrating the quirky nature of the product in the most fun way possible!